A lifetime in the making

During the last week of March I experienced what I thought at the time was a horrible outing for my business.

My son came up with the idea of going to sorority conferences in an attempt to reach even more women for my product.

At the time I thought it was a great idea due as well due to the fact that sororities are filled with nothing but women.

We both forgot one small yet important detail; Not all sororities are created equal in terms of the types of women that make up the sororities.

I’ve never been one to stereo type a group of people, especially women but in this situation it would have probably been best to search for the stereo types of each sorority.

I met a lot of very nice people however the majority of the women in the conference had no real need for my product due to their own personal upkeep.

It was a bit disheartening but I certainly wasn’t down.

Throughout the two day conference I spoke with my fellow vendors and found a new business contact as well as a new way for me to save money with something that was causing the price of my product to go up greatly!

Before I left I was also able to sell my entire inventory to one of my fellow vendors which actually turned a “horrible weekend” into a great business experience.

Even when things are going as planned a lesson is to be learned and as with anything else in life, learning the process is how the foundation for progress is made.